The x-tinction timeline
Client: WWF Germany
Social Media, Real-time advertising, PR
On July 23rd, Elon Musk killed the little blue bird when he rebranded Twitter to X. The world couldn’t believe what was happening. But what was even more unbelievable, was the fact that the death of a virtual animal species caused a bigger outcry than the extinction of vast numbers of species on our planet. The WWF reacted in an appropriate way: WWF turned Twitter’s rebranding into a pamphlet for species’ conservation. A true statement on how cultural context is key.
