The Glitch
Client: Alzheimer Forschung Initiative
Health, Film, Social, Digital
The Glitch” is a social film to support and raise donations for Alzheimer’s research. Utilizing a Datamosh “glitched” effect to showcase the confusion and frustration experienced by people living with the disease and their relatives, we aimed to spread this message to a younger audience through strong visual language and first person point of view.
💥 The most globally awarded campaign at Gerety Festival 2023.
💥 #9 campaing at The Drum’s World Creative Ranking on Charity Sector,
💥 AdAge’s Best 40 campaigns of 2023.
