All VeGgie
Client: Katjes
TV, OOH, Social Media, PR
Katjes produces candies without animal gelatine, for people who choose to not eat animals for personal reasons such as religion, breastfeeding or animal love. The campaign polarised opinions in Germany, and even caught the attention of the far right party in the country, AFD.
The campaign immediately caught the attention of the far right party in Germany, AfD. They started a campaign on Twitter #boykottkatjes
The campaign became a synonym of integration in Germany, being often used to illustrate the topic in several magazines and newspapers such as Der Spiegel.
